Samsung’s unannounced full-screen smartphone spotted in an advertisement

South Korean giant Samsung recently released an advertisement for its new wind-free air conditioners and in that ad, the company’s unannounced full-screen smartphone is showcased, running SmartThings app.

It shows that the smartphone has full-screen display without ant type of notch or punch-hole cutout for the front-facing camera setup. This could mean that the phone has an under-display camera technology, which the company has been working for a while.

Recently, renders of Samsung’s first smartphone featuring a pop-up camera setup as a part of its premium mid-range Galaxy A-lineup were leaked online. So, the phone showcased in the ad could be the upcoming Galaxy A-series device having pop-up front-facing camera.

However, it makes more sensor for the company to showcase a flagship-grade smartphone in an advertisement. Thus, there’s a possibility that the phone in question is a part of the upcoming Galaxy Note 20 series.

While the Samsung Galaxy Note 20 flagship was rumoured to feature the under-display camera technology, new reports claim that the company has ditched the plan because of issues with the supply chain with the on-going COVID-19 pandemic.

So, as said, the phone could either be the upcoming Galaxy A-series device with a pop-up front-facing camera or the upcoming flagship under the Galaxy Note 20 lineup. Or there’s a possibility that the phone in question is a totally different one. Another possibility is that there’s no such device from Samsung coming anytime soon and it was just a dummy device for the advertisement.

Samsung is expected to launch its flagship Galaxy Note 20 series as well as the second-generation Galaxy Fold smartphone this summer. Both the devices could get launched together at the same event. To know for sure, we’ll have to wait for some kind of confirmation from the company.

We also got our first look at the outside screen, which is very tiny but nevertheless full color. The ad shows the screen can do caller ID and also has sliders for accepting or rejecting a call.

Samsung has always gone big with ads at the Academy Awards. Its previous Oscars ads have ranged from product placement celebrity selfies to subtle apologies for its exploding Note phones. As for the trend of companies teasing their own products, after Google went big with it in 2019, Samsung took a more traditional approach this year (up until this ad, at least). Leaks, however, still about: Samsung itself leaked the Galaxy S20 last week.

We’ll be live at Samsung’s event on February 11th to find out if there’s anything that hasn’t already been leaked, photographed, rumored, or teased by Samsung itself. It’s still possible there will be.

The phone in the ad doesn’t appear to be the Galaxy S20 Ultra, as there’s no front-facing Infinity-O camera up top. In all likelihood, this handset is probably just a mockup to show how you can control Samsung’s new appliance from your phone. But what if Samsung is secretly teasing the Galaxy Note 20?

Rumors about Samsung’s upcoming tablet have been mounting for months, with the phone expected to have similar specs and the same camera arrays as the Galaxy S20 series according a recent leak. The phone may sport a smoother, more refined version of the S20’s 120Hz display (possibly for more natural S-Pen writing), and could borrow the S20 Ultra’s powerful 108MP camera lens.

Galaxy Note phones typically launch in August, and the Note 20 was recently tipped to land around that same timeframe this year alongside the Samsung Galaxy Fold 2. However, with the coronavirus pandemic delaying lots of major product launches and events, it’s possible we may have to wait longer than normal for Samsung’s upcoming plus-sized phone.

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